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Justis Price-Brown’s High-Impact Filmmaking for Adventure Brands

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  Justis Price-Brown’s evolution from rescue officer to storyteller has made him a go-to cinematographer for leading outdoor and tech brands. Drawing on his leadership background and love of nature, he crafts emotionally resonant films that show products in action and people overcoming challenges. Brands trust Justis because his high-stakes past ensures every shot feels genuine and every story rings true. He knows how to link a product to the spirit of adventure, for example, he’s filmed Subaru Canada vehicles tackling rugged backcountry roads, or captured Arc’teryx athletes pushing limits on remote peaks. His work has an emotional punch: audiences feel like they’re there in the cold air or kicking up dust, and they remember both the story and the brand. Leadership and High-Stakes Experience in Storytelling Justis Price-Brown’s Coast Guard leadership experience informs how he manages projects. He often serves as the lead creative on shoots, setting the tone and guiding any s...
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Justis Price-Brown: From Coast Guard to Visionary Filmmaker

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  Canadian filmmaker Justis Price-Brown ’s story begins in the halls of the Canadian Coast Guard College, a center of excellence for training the nation’s officers. Over four intense years on Cape Breton Island, he immersed himself in a rigorous program of seamanship, navigation, and leadership.   This Officer Training Program graduates earn a Coast Guard College Diploma and a Bachel or of Technology in Nautical Sciences, reflecting both technical mastery and command skills. In this challenging environment described as training future officers “for some of the most challenging conditions on earth,” Justis Price-Brown honed discipline, resilie nce, and teamwork.   The Coast Guard’s mission to save lives and protect the environment instilled in him values of courage and service that would shape his entire career.   Simushir Rescue: Courage Under Pressure   These Coast Guard virtues were put to the ultimate test in October 2014 during the dramatic Simushir ...
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The Maritime Roots of Justis Price-Brown’s Storytelling

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Before becoming a sought-after filmmaker and director in Canada’s adventure and outdoor media landscape, Justis Price-Brown charted a different kind of course on the ocean. Justis Price-Brown holds a Bachelor of Nautical Sciences and a Bachelor of Technology, both earned in 2014 from the esteemed Canadian Coast Guard College. These degrees reflect not only his academic commitment but also the technical proficiency and leadership that have continued to shape his career in filmmaking.   The education Justis received was far fr om theoretical. The Canadian Coast Guard College is known for its rigorous training programs, designed to prepare graduates for real-world challenges in maritime safety, navigation, and emergency response. This formal education gave Justis a rare mix of te chnical expertise , strategic thinking, and environmental awareness qualities that now surface powerfully in the visual narratives he creates.   Seven Years at Sea: A Career in Service   Followi...
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