Justis Price-Brown’s High-Impact Filmmaking for Adventure Brands

 

Justis Price-Brown’s evolution from rescue officer to storyteller has made him a go-to cinematographer for leading outdoor and tech brands. Drawing on his leadership background and love of nature, he crafts emotionally resonant films that show products in action and people overcoming challenges. Brands trust Justis because his high-stakes past ensures every shot feels genuine and every story rings true.

He knows how to link a product to the spirit of adventure, for example, he’s filmed Subaru Canada vehicles tackling rugged backcountry roads, or captured Arc’teryx athletes pushing limits on remote peaks. His work has an emotional punch: audiences feel like they’re there in the cold air or kicking up dust, and they remember both the story and the brand.

Leadership and High-Stakes Experience in Storytelling

Justis Price-Brown’s Coast Guard leadership experience informs how he manages projects. He often serves as the lead creative on shoots, setting the tone and guiding any supporting crew just as he once led search-and-rescue teams. Whether wrangling talent or improvising camera rigs, he exhibits the same composure and decisiveness he learned in emergencies. Colleagues note that he plans rigorously, scheduling every scene like a mission plan, yet stays flexible when things change, just as he adapted mid-rescue when the weather turned. This professionalism and calm under pressure put clients at ease, which in turn lets him focus on capturing authentic emotion.

His background also shines through in the content itself. Many of Justis Price-Brown’s films subtly echo themes of courage and integrity. Viewers may see it in a climber’s grit or an athlete’s determination as he matches the tone with moving music and cinematic framing. For example, when telling the story of ultra-endurance cyclists on muddy trails, he draws on his respect for perseverance to highlight the riders’ endurance in an inspiring way. The result is story-driven content that doesn’t just show products (like boots or bikes); it weaves them into narratives about passion, teamwork, and perseverance.

 Notable Clients and Projects

Justis Price-Brown has become a trusted visual partner for outdoor and adventure brands that want high-impact storytelling. Some of his notable projects include:

●     Subaru Canada: He produced a cinematic short for the 2024 Subaru Forester launch, showing the SUV navigating wild terrain.

●     TELUS Social Impact Initiatives: In collaboration with TELUS’s science and education branches (like the TELUS World of Science centres), Justis produced engaging short films featuring Canadian innovators and community initiatives. These projects required a sensitive approach; his Coast Guard-honed empathy helped him tell stories about wildfire technology and youth science programs that connected emotionally while showcasing TELUS’s support for communities.

●     Ultra-Endurance Race Documentaries: Justis Price-Brown has filmed several high-endurance events. He shot the Bigfoot 200, Moab 240 mountain bike race with Destination Trail, as well as The Divide 200 for Sinister Sports. These films capture athletes pushing through fatigue in epic landscapes, and they’ve been used by organisers and sponsors to promote the events worldwide. His ability to convey grit and beauty together has earned praise from both athletes and brands alike.

Conclusion

Through each project, Justis Price-Brown brings integrity and authenticity. He doesn’t just fill the frame with logos; he finds the human story behind the adventure. As one outdoor marketing director put it, “He has real experience in the field, you can see it in how genuine our films feel.”

In all, Justis Price-Brown’s unique journey from Canadian Coast Guard rescues to solo filmmaking expeditions makes him a standout Canadian filmmaker for outdoor brand storytelling.